Global LCD TV panel market is becoming larger

In the first quarter of 2025, the global LCD TV panel market presented a magnificent scene. According to the latest report from RUNTO Technology, the global shipment of large-size LCD TV panels in the quarter reached 63 million pieces, an increase of 11.5% over the same period last year and 4.8% over the previous month; at the same time, the shipment area also reached 46.7 million square meters, a sharp increase of 13.8% year-on-year and 3.4% over the previous month. What kind of industry trend changes and manufacturer pattern adjustments are hidden behind this prosperous market?

1. Market trends

In terms of market trends, large-size products have become an irreversible trend, while prices have shown a steady upward trend.

◉ 1.1 Large-size trend

In the first quarter of 2025, large-size became an irreversible trend in the global LCD TV panel market. Shipments of ultra-large-size panels of 75 inches and above surged 45.4% year-on-year, and the market share also increased by 2.6 percentage points to 11.2%. At the same time, the shipments of "hundred-inch large-screen" products such as 98-inch, 100-inch, 115-inch and 116-inch models also increased significantly by 63.8% year-on-year, becoming the new favorite of the market.

◉ 1.2 Steady price increase

Compared to the past, LCD TV panel prices in the first quarter of 2025 tended to be stable. Small and medium-sized panels increased by about $1 per month, while medium and large-sized panels increased by $2 per month. This moderate price increase not only stabilized market sentiment, but also created a more stable operating environment for manufacturers and customers.

2. Changes in the manufacturer landscape

◉ 2.1 The rise of mainland manufacturers

The position of mainland manufacturers in the global market is increasingly consolidated. The shipments and market share of mainland manufacturers such as BOE, TCL Huaxing, and HKC have increased significantly. BOE leads the world with 17.1 million units shipped, a year-on-year growth rate of 29.6%, and its market share has also increased to 27.1%. TCL Huaxing (CSOT) followed closely with 13.7 million units shipped, a year-on-year increase of 19.4%, and a market share of 21.8%. Although HKC shipped 9.2 million units, a slight year-on-year decrease of 1.5%, its market share still reached 14.6%. The total market share of these three mainland manufacturers is close to 65%, which occupies a significant advantage in the global market.

◉ 2.2 Taiwanese manufacturers are developing steadily

Taiwanese manufacturers are making steady progress. Innolux and AUO shipped 8.7 million and 4.6 million units, up 13.2% and 20.4% year-on-year, respectively, and their combined market share reached 21.1%. Despite facing fierce competition from mainland manufacturers, Taiwanese manufacturers still maintain stable shipments and continue to occupy a leading position in certain market segments.

◉ 2.3 The influence of Japanese and Korean manufacturers has weakened

In the first quarter of 2025, the market performance of Japanese and Korean manufacturers was relatively sluggish. LGD's shipments were 3.2 million pieces, with a market share of 5.0%, a year-on-year decline of 0.5 percentage points. Sharp's shipments fell to 3 million pieces, a year-on-year decrease of 33.1%, resulting in its market share of only 4.7%. The market share and shipments of Japanese and Korean manufacturers such as LGD and Sharp have declined significantly, and their influence has been further weakened.

3. Future Outlook

◉ 3.1 Market Supply and Demand Balance

As the market supply and demand adjust, prices tend to stabilize. Major manufacturers adjust their strategies to adapt to market changes. In the second quarter of 2025, 

the global LCD TV panel market is expected to usher in a series of adjustments. Major leading brand manufacturers have lowered their purchase order plans. At the same time,

panel factories have also followed the convention to reduce production utilization rates to achieve supply and demand balance.

◉ 3.2 Price trend forecast

According to Loto Technology's forecast, prices will remain stable overall in the second quarter of 2025, avoiding large fluctuations. Although the market is facing certain

adjustments, overall, prices are expected to stabilize.

◉ 3.3 Reshaping of the industry landscape

As the market environment continues to change, the landscape of the LCD TV panel industry is also being reshaped. With their strong production capacity and flexible

market strategies, mainland manufacturers are gradually taking a leading position in the market and leading the future development direction of the industry. 

Mainland manufacturers will play a more important role in leading the global LCD TV panel industry into a new stage of development.