IFA 2026 Berlin

At IFA 2026 in Berlin, Chinese enterprises demonstrated a powerful cluster effect and significant technological advantages; with nearly 900 exhibitors, 

they accounted for nearly half of the total exhibitor count at the event.

Leveraging breakthroughs in core technologies—such as physical AI robotics, high-end display technology, whole-home AI ecosystems, and new retail

terminals—Chinese brands outperformed established overseas giants on their home turf, drawing crowds of international buyers and European 

consumers eager to purchase.

Representative Chinese brands and key highlights that garnered significant attention at the show include:

Home and Service Robotics (Key Highlights & Hit Products)

1. Dreame: Unveiled a comprehensive product lineup covering the entire home cleaning spectrum. Beyond flagship robot vacuums, the company 

debuted embodied AI and service robots for both home and commercial use (such as the S1 washing & drying service robot and the P1 storage & 

care robot). Their AI robotic arm manipulation and environmental perception capabilities were hailed by European media as the "ultimate 

implementation of physical AI," attracting numerous European distributors for business discussions.

2. Roborock & Ecovacs: These companies decisively challenged traditional European and American cleaning brands in the smart cleaning 

and outdoor robotics sectors (including lawn mowers and pool cleaners). Evolving from simple robot vacuums to full-scenario automation 

solutions, their booths drew large crowds of overseas buyers.

3. Unitree, Agibot (Zhiyuan Robotics), and Deep Robotics: Humanoid and quadruped robots took the stage to "flex their muscles" and demonstrate 

practical capabilities. Showcasing exoskeleton technology and the ability to perform complex maneuvers, they directly tapped into overseas customer 

demand for industrial and domestic automation robots. 

High-End Displays and Major Appliances (Defining Industry Standards)

1. Hisense: Introduced its "AIOS" architecture—shifting from "smart devices" to "smart companions"—and showcased new large-screen displays 

alongside integrated whole-home energy and appliance management systems. Bolstered by its local influence as a four-time consecutive sponsor 

of the UEFA European Championship, the company's exhibition area drew massive crowds.

2. TCL: Leveraged its flagship SQD-Mini LED display technology (featured in series such as the X11L) to outperform traditional high-end Japanese 

and South Korean TV brands in color and brightness. It also demonstrated a comprehensive ecosystem extending beyond displays to include smart 

door locks, refrigerators, and washing machines.

3. Skyworth: Demonstrated its prowess in "exporting technology and ecosystems." Beyond showcasing OLED and Mini LED TVs co-developed with 

Panasonic, it capitalized on momentum to secure operational rights for Philips TVs in North America, marking a significant expansion of Chinese 

brands' operational reach into European and global markets.

4. Haier Smart Home (Haier / Casarte) & Midea: Targeted the pain point of high energy costs in Europe by showcasing one-stop "AI whole-home 

smart solutions" and highly energy-efficient built-in appliances, successfully generating significant interest and partnership intent from European 

distributors.

Smart Digital Devices, Personal Care, and Ecosystem Expansion

1. Xiaomi: The "Mijia" brand made a high-profile, large-scale debut on the main European stage at IFA, presenting the AI-powered TV S series and 

a full suite of Mijia smart home devices, attracting a vast number of European tech enthusiasts and retailers to experience the products.

2. Laifen: Exhibited its high-speed hair dryers and personal care hardware. Backed by its status as a global sales leader, the brand's stylish, high-tech 

personal care products became a hit at the European exhibition.

3. UGREEN: Showcased devices like the HomeAgent HA100—a private cloud/storage node integrating local AI with whole-home device control—thereby 

deepening partnerships with over 30 mainstream retail channels and more than 20,000 stores across Europe.

Chinese brands have shifted from merely participating on a large scale to defining the direction of technological trends. Leveraging the advantages of a 

comprehensive upstream and downstream supply chain and rapid hardware/AI iteration capabilities, it has decisively surpassed traditional European 

and American consumer electronics brands in the fields of home services, smart hardware, and whole-home ecosystems.